Digital Marketing

Marketing has always been about connecting with audience in the right place and at the right time. Traditionally, it was done via platforms such as Radio, TV, Newspapers and even global events like the World Cup, Olympics, and Wimbledon.

All that has changed due to the internet. More people now spend time on their smart phones, tablets, and computers as such it was only right that marketers made that shift per connecting with audiences on the internet.

With the presence of billions of people online, Digital Marketing has become an inevitable marketing practice for brands who wish to acquire and connect with more customers and audiences. It has become a booming and dynamic industry.

Who is it for?

This Digital Marketing course is designed for entry-level or mid-level professionals who want to learn everything there is to know about today’s digital marketing world.

What you will learn

MODULE ONE
•Foundations of Digital Marketing
•Purpose of Digital Marketing (Brand Awareness, Presence on SM, Sales)
•Customer Journey
•Areas and Types of Digital Marketing
•Role of a Digital Marketer
•Latest Concepts in Digital Marketing
•Search Engine Optimisation (SEO)
 

MODULE TWO

•Digital Marketing Plan
•Promotion of Content/Content Marketing
•Developing Social Media Marketing Strategies
•Social Media Marketing (Facebook, Clubhouse, Twitter, Tik Tok, LinkedIn, Instagram, Snapchat)
•Email Marketing (Newsletters, Promotions, etc)
•Growth Hacking 
•Measuring Outcomes of Digital Marketing Strategies

High Impact Methodology

•Introductory Training (Week 1-2)
•Mentoring and Coaching (Week 3-10)
•Practical Live and Workplace Skills (Week 3-10)
•Work Experience via Live Projects and Business Cases (Week 3-10)
•CV Review and LinkedIn Optimisation
•Job Search and Interview Preparation
•On the Job Support (1 month)

Training Career Path (Job Roles)

 
•Digital Marketer
•Marketing Executive
•Account Executive
•Digital Marketing Associate
•Digital Marketing Strategist
•Inbound Marketing Strategist
•Branding and Marketing 
Communications Strategist
•Copywriter
•Advertising and PR Specialist
•Search Engine Optimisation (SEO) Specialist
•Digital Marketing Manager
•Digital Officer
•Digital Coordinator
•Brand Manager
•Marketing Operations Manager
•Social Media Manager
•SEO Manager
•Analytics Manager
 

Course Price: £600/$800 (VAT Inclusive)